Art
Story Telling & Visual Design
Technology
Complete Platforms for Campaign Management
Psychology
Decision Making & User Behavior
Digital Marketing is Changing
Image showing harder to get message out
It’s getting harder to reach people…
It’s harder and harder to catch attention in broadcast modes. People tune out ads or worse, use ad blockers.
Funnels can go awry…
Meanwhile, funnel based strategies don’t catch all your prospects. A poorly designed funnel results in prospects with low intent or worse–you never reach those who would buy.
Image of Funnels not working
image of lots of tools CRM + GA + WP
…and what tech do you really need?
And you have to evaluate and use a wide variety of technologies to build your platform.
Some are useful, many others are not worth the cost.
A Different Approach is Needed: Marketing ARCs
Audience
Image: Psychology to determine Needs & Wants
Results
Image: CTAs / Goals Try, Subscribe, Buy
Campaigns in ACTS
ACT 1: Attract
Capture attention
Image: landers, lead magnets
ACT 2: Convince
Educate & Build Connection
Image: Logical Concerns, Emotion
ACT 3: Transform
Convert
Image: conversion types
Arctive Media: Services
Campaign Design
Lead your prospects through an ARC
Platform Development
WordPress, GA, SEO
Campaign Execution
Design, Ad Management
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